Trends in graphic design are interesting to spot. They are often a throwback to design styles of a previous era. Art Deco, a term used to describe the decorative arts of the early 20th century, saw a resurgence in the 1980s. In the past year, it appears to be making a second return. It can be seen in fashion, architecture, interior design, and yes, in the design of wine labels.
Rosewood Estate Winery’s Riesling AF is inspired by, “Roaring ‘20s classic style” and possibly the 2020 vintage. That classic style is exhibited in the scalloped background pattern and quintessential Art Deco typeface. The entire label is printed in white with details defined by the dark green bottle glass.
Riesling AF? What does the AF stand for? Nope! You’d have to be seriously knowledgeable about wine to guess this right. It stands for arrested fermentation. It’s complicated. So complicated in fact, they don’t even mention it on the label. Maybe they just want you to believe what you thought it means. If you know, you know.
The AF process does create a unique style of wine. Basically, it blends dry wine and wine with more residual sugar. It is different and enjoyable. Fresh and fruity but still dry for Riesling with typical white orchard fruit flavours.
For an Art Deco label, this is pretty restrained. I would have liked to see an expanded effort with more detail. Art Deco is opulent. Gold might have worked better than white for the label and tied into the capsule colour. The capsule itself needs some decorative touches.
Given the complex process to create this wine it is likely a small batch effort. Understandable then that the packaging budget would reflect that.
See also
Malivoire Rosé Moira Art Deco Label
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