Daryl Woods is the Creative Director at Pitchcork Wine and Spirits Marketing. In addition to labels he creates new brands, advertising and promotional material for producers large and small from around the world.
A rhinoceros in a red sweater on a wine label. That got my attention. The rhinoceros makes sense for a wine from South Africa. I assumed Tussock Jumper was a small national brand. It's much more than that and quite unique in its scope.
Bicycle Thief has a sleek modern package that stands on its own, features a handle cut out on top and a spigot on the bottom. It also holds the equivalent of two bottles of wine. But an innovative package alone isn't enough to sell a product in a competitive market like wine.
