Daryl Woods is the Creative Director at Pitchcork Wine and Spirits Marketing. In addition to labels he creates new brands, advertising and promotional material for producers large and small from around the world.
Undulating waves of bright colour fronted by a riverbank of gold foil trees makes the first impression. The branding—though conspicuously large in point size—registers on a second glance in a “What is this?” moment. The image has achieved it’s objective.
Oh GOODY! Rosé screams, “Hey Gen Z! Pick me!” The fresh, bright colours. The minimal design and absence of information (don't make it confusing). The meme style typeface. It's all about attracting the elusive young consumer.
