Daryl Woods is the Creative Director at Pitchcork Wine and Spirits Marketing. In addition to labels he creates new brands, advertising and promotional material for producers large and small from around the world.
Who is this hip, young man and why is his face on this wine label? Is he the winemaker? My inquiring mind needed to know so I plucked the bottle from the shelf.
Augmented Reality (AR) experiences are relatively new in wine marketing. The Rabble Wine Company has created its own app to enhance consumer experience with its product line.
At first glance, there doesn’t appear to be anything exceptional about the Bila-Haut wine label. Yet there is something very special about this label. Braille.
Creating a wine label concept based on a theme is a solid approach. Such is the case with Demuerte Classic and it’s colourful Day of the Dead skull design.
“Saving the world from the tyranny of Chardonnay.” The challenge is defined. The gauntlet has been thrown down. What a great approach for creating a brand.
Is the eye-catching art on this label enough to pique your interest in this wine? It’s large, colourful and thought provoking. As with many fine art pieces it allows the viewer to create the story.
