The names of many foreign wines get lost in translation. Carro, from Spain, is easier to guess if only because of the typographical illustration of a cart on the label. If that image doesn’t clarify the name, there is also a linear drawing of a cart on the top of the capsule.
What’s distinctive about this label though is its colour? The solid orange background really stands out. Orange is one of the less popular colours in branding so its usage ensures a degree of differentiation.
The front label is large, simple, and well-spaced. The name, in a bold, letter-spaced sans serif typeface, and the vintage are the only references to the wine itself. You’d be right to guess it’s a blend and that information can be found on the back. At the bottom of the label, there is a paragraph set in a handwritten typeface. It’s in Spanish of course. Even if you can’t understand it, it’s still an attractive element and creates balance and structure.
The back is unremarkable. The tasting notes are so general they could apply to almost any wine and seem more appropriate for a fresh, fruity white. Food recommendations are simply barbecue and tapas.
The wine is a great value at well under $15. It is dry, full-bodied, and smooth with unique characteristics equal to its distinctive orange packaging.
I have a friend who is obsessed with all things orange. She even bought a red sports car and had it wrapped in orange. Is orange for you? Does it attract you to this package? Let me know in the comments below.
