Bicycle Thief has a sleek modern package that stands on its own, features a handle cut out on top and a spigot on the bottom. It also holds the equivalent of two bottles of wine. But an innovative package alone isn't enough to sell a product in a competitive market like wine.
The image on the label is clearly provocative. The back of a woman with radiant red hair and a low-cut dress that exposes enough flesh to brand her with the entire name of the product, varietal, geographical origin, and denomination. Presumably as a tattoo. Additional tattoos on her neck and arms include a rose, tiger, lightning bolt, stars, cherries, and flames. Pretty standard tattoo imagery. I almost missed the bird and skull created with a gloss effect on the matte black capsule. I should also add that the hair and tattoos are highly glossy.
