Most of the reviews on this site are about wine labels. Hence the name. Occasionally, the story is about more than the artwork on a paper label. It’s about the whole package. The term package design extends to all elements of the product container—size, shape, material, and of course the graphics. In most cases the discussion centres around a label on a 750 ml glass bottle. But there are alternatives in size, materials, and format. Reasons for presenting products in different ways range from sustainability to convenience.
Cave Spring Vineyard introduced three of their popular wines in a four-pack of 200 ml bottles. It’s called CS2Go. The four bottles contain slightly more than a standard bottle. A near-perfect single serving. That’s great for consumers wanting only one glass of wine. This effort is about convenience. Pop the crown cap and pour. I suppose you could even drink it straight from the bottle.
The labels on the bottles aren’t particularly exceptional but are close in design to the winery’s standard packaging. As they say, “same wine, single serve!’ That’s important for consumer confidence.
The four bottles are encased in a cardboard sleeve. The three products in the series are differentiated by sleeve colour. The artwork again uses familiar brand elements for recognizability. The CS2Go branding makes the format intention clear.
I’ve known this wine for many years. It was the first ever Canadian wine that impressed me. It has the zippy acidity and citrus flavours you expect with Riesling along with some crisp minerality. Great to have on hand as a single serve option.
It’s hard to predict consumer acceptance of alternatives to the norm. Will this be a hit? The benefits are clear. It’s a quality product. The marketing strategy is convincing. Is that enough? Time will tell.
