The holiday season often sees the release of special packaging from wine brands. This winter edition for Freixenet cava is a great example.
In its regular version, the package is almost entirely black with gold accents. A popular colour combination for New Year’s Eve and other holiday festivities. This special edition adds bold, gold horizontal stripes that envelop the bottle like gift wrapping. The simplicity is elegant and eye-catching. It stands out on shelf.
Sometimes limited-period packaging goes too far. It loses the visual connection to the primary package. Not so for this special Freixenet edition. Its recognizable brand elements are conspicuously evident. Fans of the wine would find it easily.
Cava is the Champagne of Spain. It is made using the same method. This toasty sparkler is dry and nutty with flavours of pear and apple. Pick up some Manchego cheese and get your party started.
Happy New Year!
