Carmenere

Everything about the Secreto de Viu Manent Carmenère label is so damn playful, I couldn't resist it. The bizarre illustration by Chilean artist Catalina Abbott made me smile. Then there's the type. Quite the funky collection of faces. There's a fun and casual vibe to it all that's highly engaging.

There are few things on this planet as beautiful as colourful, tropical butterflies. The bountiful collection on the label of Mariposa Allegre Carmenere is true to the translation of its name—joyful butterfly. One could easily imagine them fluttering about amongst the vines in Chile. That would typically be enough to launch a label. The story here though is much deeper and it is told on the back label.