Bicycle Thief has a sleek modern package that stands on its own, features a handle cut out on top and a spigot on the bottom. It also holds the equivalent of two bottles of wine. But an innovative package alone isn't enough to sell a product in a competitive market like wine.
In creating wine labels there is a lot of experimentation that happens in the design process. There are many different ways to express any concept. Designs are revised many times before heading to the printers. In the case of Waterdog wine, it seems to be a continuous journey.
If “Less is more.” defines your style you’ll gush over the elegant simplicity of the Quadrus wine label. It exudes sophistication in its understatement.
