Wine label design in 2025 was driven by the strength of imagery. This year’s standout packages showed how visuals—from stark minimalism to richly detailed illustration—can command attention within largely traditional label formats. Most honourees relied on confident image-making, restraint, and precision rather than structural novelty. What united them was not a shared aesthetic, but a clear sense of purpose, with each design utilizing packaging to communicate identity, intent, and craft.
Notably, three of the top five packages overall were red wine labels. Red is the colour of passion, and that passion is often most evident in the care winemakers devote to their reds, and in how thoughtfully they choose to present them.
It is also worth mentioning that the labels reviewed in any given year are not necessarily new. This year’s selection includes recognition for a label that has endured unchanged for many years. One that arguably deserves a “lifetime achievement” award for its lasting relevance and effectiveness.
The top five package designs with the highest overall scores, along with standout category winners, are recognized here. Evaluation extends beyond aesthetics to include storytelling, engagement, craftsmanship, and execution across imagery, typography, materials, and print techniques.
Each label featured below has been thoroughly reviewed, with links to the original posts for deeper insight into the design thinking behind each project. Together, they reinforce a simple truth: there is no single formula for success—only ideas clearly and confidently expressed.
Velenosi Pecorino
If it wasn’t a wine label, it could be a fine art print. The intricate wave design is enhanced with clever cut-outs that let the wine become part of the design experience. See post
Hola! Mediterráneo Brut
Beyond the label, Hola! demonstrates the power of addressing all elements of package design with this stunning glass bottle. See post
Soli Pinot Noir
An exquisite illustration and clean, minimal design might just be enough to entice you to try a wine from Bulgaria. See post
Ladies who Shoot their Lunch Shiraz
It isn’t new, but this label—unchanged for over a decade—speaks to its successful engagement with consumers. See post
enVena Tinto de Toro
So simple. So dramatic. This is more than a label. It’s an experience. See post
Hola! Mediterráneo Brut
Hola! repeats in the Best Sparkling Wine Label category with a completely different approach to the package. See post
Filarno Rosé
Overhearing a consumer exclaim, “I love this label!” was a strong indication of its engaging character. See post
Velenosi Pecorino
Playful, colourful, moving and soothing. The Velenosi label is like a therapy session. See post
enVena Tinto de Toro
“Something very cinematic about this label. It could be the opening frame of a thriller – begging more questions than answers.” A comment on this post. Couldn’t agree more. See post
These are the best wine labels and package designs reviewed in 2025. I hope you explored the links for a deeper dive into the analysis behind their inclusion. There are many other superb examples on the site. Have a look. Follow on Instagram and bookmark the site for more reviews this year.
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