The creativity and ingenuity of designers in crafting stunning wine packaging continue to impress and enchant. This year’s top designs went beyond traditional graphic design, with unique bottles featuring intricate glass patterns seamlessly merging to enhance the appeal of the product beyond its label.
The top five package designs that received the highest scores overall, as well as those that excelled within their respective category, are honoured. The evaluation criteria encompassed a comprehensive approach, considering the concept, storytelling, engagement, and attention to detail of the package. Aesthetics is just one aspect of the assessment, with other elements such as images, colour schemes, typography, printing processes, and materials contributing to the compelling narrative from a design perspective.
Each of the wine labels listed below has been previously reviewed in detail. The reviews feature full bottle images, complete rotation videos, and comprehensive analysis. Links to the original posts are included in the descriptions below.
Claymore Cabernet Malbec
The London Calling wine label with British flag and Mohawk-maned punk rocker stopped me dead in my tracks. Can a label crush it so hard with a targeted consumer that nothing else matters? A great example of emotional connection. See post
Unshackled Cabernet Sauvignon
It may be a puzzle but no surprise that Unshackled is one of the best wine labels in our ranking. The cryptex puzzle is intriguing—a minor visual challenge to discover the name and identify the wine. Unshackled reminds us that “Freedom is a state of mind”. See post
Freixenet Rosé
Package design is about more than the visual communication of graphic design. Sometimes the container itself speaks volumes. The Freixenet Rosé label is simple but this elegant product design promises an experience rich in anticipation. See post
Breca Garnacha
Tall, dark, and handsome. The Breca wine label is an exemplary expression of sheen and texture with bronze metallic details and an ornate design. See post
Protea Rosé
There is so much more to this packaging concept than the beautiful bottle. Everything about this wine and package surprises including a brilliant eco-friendly up-cycling strategy. It takes the top spot for many reasons. See post
Brilla! Prosecco
Brilla! sparkles before you even pour it into a glass. Every aspect of its packaging sparkles from its frosty blue label to the brilliance of the paisley pattern that pops from the glass. See post
Protea Rosé
Best wine label or best wine package? Our reviews consider all aspects of package design and Protea excelled in every area. See post
Twisted White Blend
The Twisted White wine label design showcases the artistry of unconventional winemaking through mesmerizing waves of twisted colours and a stellar turn of typography. It stands as a testament to the power of a well-crafted wine label that captivates consumers and invites them to indulge in an exceptional wine journey. See post
Breca Garnacha
Red wine is the most reviewed category on the site and it inspires great passion in winemakers. This is evident in the attention they give to their packaging. Breca is a perfect example of that passion and has been ranked as the second-best label this year. See post
These are the top-rated wine labels and package designs that were reviewed in 2023. I hope you took the time to explore the links provided for a more thorough analysis of why they were included. There are many other excellent examples featured on the website, so be sure to check them out. You can also follow the website on Instagram and Twitter, and bookmark it for more reviews this year.
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