Daryl Woods is the Creative Director at Pitchcork Wine and Spirits Marketing. In addition to labels he creates new brands, advertising and promotional material for producers large and small from around the world.
What is this wine? Where is it from? Who makes it? Does it really matter in this case? This winemaker had the confidence in this concept and design to bury all of that information.
A unique solution using some of the most common elements of wine label design—the sun, mountains, and a patchwork of vineyards. What’s brilliant is that none of those elements are immediately obvious. Especially in the colours used.
A rhinoceros in a red sweater on a wine label. That got my attention. The rhinoceros makes sense for a wine from South Africa. I assumed Tussock Jumper was a small national brand. It's much more than that and quite unique in its scope.
