Clorofillae Malvasia orange wine takes a very unique approach to wine packaging. The glass bottle is standard. It's the label application that's different. Can we call this a label? Perhaps it could best be described as a neck hanger (very common in beverage promotion) extended to become a wraparound apron. It works. It's just strange to encounter.
Figures in silhouette make recall especially easy. The simplicity of shape allows the brain to process the image quickly. Such is the case with Circum Montepulciano d’Abruzzo.
Nerd? Hipster? These are just two in a wild series of wines from Ferro13. Among the others are Hacker, Hashtag and Boss. Clearly, this is novelty marketing. It's trendy, irreverent, and playful. Two things surprised me about these wines. First,
In package design, different is good. Different gets you noticed. Different just might lead to a purchase. The label for Arché Fiano is different in many ways. Good ways.