So many things appealed to me about this package design. The bold label is obvious but there are other more subtle aspects of the design and strategy I found to be compelling. The bottle for one thing. Even for Riesling, it seems exceptionally tall and slender. This perception is accentuated by the scale and low placement of the label. Then there's the seal. A wax capsule, cut at a sharp angle. Great attention to detail.
Popcorn Chardonnay is a clever creation. The minimal design works in some ways and could be improved in others. POPCORN set in a bold sans serif typeface is strong and clear. It pops against the stark white label that's tapered to mimic a traditional popcorn carton. The scalloped shape of the label top suggests popcorn but the structured alignment is such an oversimplification it loses the connection.
Scrolling through my Instagram feed I came across this stunning image of a bottle of rosé, blushing pale pink and adorned with an elegant Art Deco design in fine white detail. A dazzling Deco typeface presented its name like a movie title on a 1920s theatre marquis. The lighting and reflections in the photo increased the drama. I had to have this wine and share the beauty of the bottle in this space.
Who is this hip, young man and why is his face on this wine label? Is he the winemaker? My inquiring mind needed to know so I plucked the bottle from the shelf.
