The first time I saw Smiley Rosé I banished the thought of ever buying it. Shelves are filled with rosé wines from around the world. Some with extraordinarily elegant packaging. Yet there, in the middle of them all, was this bottle with a bubblegum pink smiley face
Another celebrity wine! This one is from Sarah Jessica Parker. It might be unfair to assume an actor shares their character’s passions but I hoped SJP would create the package design equivalent of Carrie Bradshaw's Manolo Blahnik shoes.
At first glance, there doesn’t appear to be anything exceptional about the Bila-Haut wine label. Yet there is something very special about this label. Braille.
I’m most fond of Rosé packaging that allows the colour of the wine to shine through. It’s done brilliantly here with a third of the front panel being transparent