This wine label is sure to grab your attention. The head of a screaming woman with a bird's nest mess of hair. A raven perched atop holding a bunch of grapes. Product name awkwardly hyphenated. What’s going on here?
Brotherhood Winery in New York State claims to be the oldest American winery having been established in 1839. Although the history piqued my curiosity, it was another element of this label that really grabbed my attention
Nerd? Hipster? These are just two in a wild series of wines from Ferro13. Among the others are Hacker, Hashtag and Boss. Clearly, this is novelty marketing. It's trendy, irreverent, and playful. Two things surprised me about these wines. First,
There are few things on this planet as beautiful as colourful, tropical butterflies. The bountiful collection on the label of Mariposa Allegre Carmenere is true to the translation of its name—joyful butterfly. One could easily imagine them fluttering about amongst the vines in Chile. That would typically be enough to launch a label. The story here though is much deeper and it is told on the back label.
In creating wine labels there is a lot of experimentation that happens in the design process. There are many different ways to express any concept. Designs are revised many times before heading to the printers. In the case of Waterdog wine, it seems to be a continuous journey.
The cast of La Tribuna are a curious lot. Their appearance borrows from many cultures but doesn't appear to be specific to one. Where did they come from? Who created them?
A label can elevate all perceptions of a bottle of wine. Packaging can influence both the value equation and product experience. Luxury brands understand this well.
