A label can elevate all perceptions of a bottle of wine. Packaging can influence both the value equation and product experience. Luxury brands understand this well.
Many brands tweak their packaging over time. Often imperceptibly to consumers. Changing a label this significantly is a bold move. It had the one with factor. The one with the red beard guy.
The Humante label presents as bold an image as I've ever seen on a wine label. This weathered face, sporting a full, long red beard, and deeply set piercing blue eyes stares into your soul. He is like “the most interesting man in the world” illustrated in graphic novel style. Who is he?
Strong, creative typography is rarely used in wine label design. That’s unfortunate because it can be very powerful if done well.
Drama Dark Blend branding is daringly risky and depends entirely on type.
Wow, man! What's happening here! Is this label a trip or what?
The Cosmic Egg is more than just wine in a bottle. It's a whole concept from production to package.
The story behind the wine is powerful but not as immediately impactful as the label. This is an image you might expect to see on the cover of National Geographic.
Who is this hip, young man and why is his face on this wine label? Is he the winemaker? My inquiring mind needed to know so I plucked the bottle from the shelf.
Augmented Reality (AR) experiences are relatively new in wine marketing. The Rabble Wine Company has created its own app to enhance consumer experience with its product line.
At first glance, there doesn’t appear to be anything exceptional about the Bila-Haut wine label. Yet there is something very special about this label. Braille.
