Wine Label Reviews celebrates excellence in wine packaging design. That includes innovation in the format of the package itself. Especially if it positively impacts environmental sustainability. Previous reviews have featured a variety of alternatives to the glass bottle with pasted labels.
Clorofillae Malvasia orange wine takes a very unique approach. The glass bottle is standard. It’s the label application that’s different. Can we call this a label? Perhaps it could best be described as a neck hanger (very common in beverage promotion) extended to become a wraparound apron. It works. It’s just strange to encounter.
How is this an improvement on standard wine packaging? After consumption, the label is easily removed from the bottle to be recycled separately. Great if your local recycling program requires glass and paper to be separated.
This wine ticks more boxes for conscientious consumers. It is also biodynamic, organic, and vegan-friendly. All of the wine’s advantageous features are highlighted on the label as it wraps around the bottle.
Clorofillae was chosen for review based on the design format of the packaging as opposed to the package design. Aesthetically, it leaves much to be desired. The name Clorofillae looks like it is set in the funky, free typeface of the day. Even worse is the secondary face which owes its origin to Comic Sans, the most maligned typeface in design history. Set tightly in smaller sizes it is barely readable in all caps. What does the large O represent? Orange or the well-hidden name of the producer, Orsogna. Is the vine leaf used to clarify that this is wine? Orange wine does have an identity challenge. For the wine educated, garish, green banners proclaim sulphite and fermentation information.
I have enjoyed Malvasia wines. Orange wines are a personal curiosity. If you want to know more about how orange wine is made, read here. Clorofillae represents the style well.
Everything about Clorofillae and its packaging challenge wine tradition. Where it is likely to succeed is with the very consumer it targets. Those who challenge norms and gravitate toward brands that reflect their social concerns may be drawn to this offbeat wine.
