Who is this hip, young man and why is his face on this wine label? Is he the winemaker? My inquiring mind needed to know so I plucked the bottle from the shelf.
Augmented Reality (AR) experiences are relatively new in wine marketing. The Rabble Wine Company has created its own app to enhance consumer experience with its product line.
At first glance, there doesn’t appear to be anything exceptional about the Bila-Haut wine label. Yet there is something very special about this label. Braille.
When you first see the Intrinsic label, where does it take you? Spain? Argentina? The raven-haired woman in the swirling red dress creates a Spanish vibe for me. How about Columbia? Not the country. The Columbia Valley, Washington state, by...
Creating a wine label concept based on a theme is a solid approach. Such is the case with Demuerte Classic and it’s colourful Day of the Dead skull design.
A faceless gentleman in topcoat, tie and classic formal hat. It’s a formula that’s worked well for Megalomaniac wine packaging for many years. Change the style and colours of the three essential components and you have a new product label....
Have you ever walked into a store to buy a product you purchase regularly and can’t find it? You know it well. You know where to look for it. It’s just not there. Or is it? This is often the...
It was the week before Thanksgiving and I was shopping for wine to enhance the occasion. Good Kharma Chardonnay caught my eye and tweaked my memory. I had seen it profiled in a magazine and recalled that it contributed to...
“Saving the world from the tyranny of Chardonnay.” The challenge is defined. The gauntlet has been thrown down. What a great approach for creating a brand.
Is the eye-catching art on this label enough to pique your interest in this wine? It’s large, colourful and thought provoking. As with many fine art pieces it allows the viewer to create the story.
