Popcorn Chardonnay is a clever creation. The minimal design works in some ways and could be improved in others. POPCORN set in a bold sans serif typeface is strong and clear. It pops against the stark white label that's tapered to mimic a traditional popcorn carton. The scalloped shape of the label top suggests popcorn but the structured alignment is such an oversimplification it loses the connection.
Emiliana introduced special packaging for their Adobe Rosé. The entire bottle is encased in a beautiful, full-colour paper wrap. The flowers, fruit, birds, and butterflies on a soft pink background are very pretty. But there’s more to this wrapping than aesthetics.
Weird and wonderful. For those that find the pairing of those words as enticing as Sauvignon Blanc and asparagus, this wine is for you. The LeftField brand is the result of another great pairing—Te Awa Winery and prolific illustrator, Steven...
Glass has come under attack in the wine world. In particular, heavy glass bottles that were for many years considered an indication of quality wine. It is a myth that is being called out and dismissed. The problem with heavy...
19 Crimes is one of the brands to take advantage of the Living Wine Labels augmented reality app developed by Treasury Estates. Initially, their labels focused on infamous characters guilty of one or more of 19 specific crimes. Punishment for...
The corkscrew is such a ubiquitous symbol in the wine world that it has become a cliche in wine marketing. It is overused and rarely well implemented. Often by designers with limited industry knowledge or experience who reach for the...
Branding and packaging updates are always interesting. Especially when the change is significant. While the primary branding for L. A. Cetto maintains visual continuity with its predecessor, the new labels are a complete departure. Let’s start with the primary branding....
The Marieta Albariño wine label features a quaint piece of artwork bound to make connections. Using art on wine labels is a popular approach for good reason. It attracts attention. Art may be subjective but well-matched to the wine it...
The magnificent passion fruit flower illustration on the Tarima Monastrell label is as dramatic an image as you might ever see in wine packaging. The brilliant colour isolated on a black field is powerful and commands attention. Even with an...
“Simplicity is the ultimate sophistication.” Leonardo da Vinci The less is more approach to minimalism in design can be exquisitely elegant and sophisticated. Achieving that level of success is challenging and requires great skill. Every decision in the design process...
