Visual appeal isn’t always immediate or obvious. Sometimes, you’re drawn to something without fully understanding why. The label for Nat 1917 is a prime example of this. At first glance, it’s not particularly striking, yet it stands out on the...
Is it even necessary to analyze and critique the appeal of the Paul Mas Le Rosé packaging? Look at it! All floral, pink, and pretty! A near-perfect package for rosé. Near perfect? Yes. It missed the opportunity to be an...
The label for Le Botaniste appears as a story begging to be read. What tale is to be told of the mustachioed portrait of a man with the top half of his head cropped to reveal a growth of flowers...
A unique solution using some of the most common elements of wine label design—the sun, mountains, and a patchwork of vineyards. What’s brilliant is that none of those elements are immediately obvious. Especially in the colours used.
The creativity and ingenuity of designers in crafting stunning wine packaging continue to impress and enchant. This year’s top designs went beyond traditional graphic design, with unique bottles featuring intricate glass patterns seamlessly merging to enhance the appeal of the...
This is a handsome piece of packaging. If we attribute the term “handsome” with a certain masculine resonance, then it fits Sericis Monastrell like a finely tailored suit. Its audacious design, featuring a black and gold metallic geometric pattern, exudes...
Plungerhead – now that’s a peculiar name for a wine brand, isn’t it? I can’t say I’m privy to the backstory behind it, but what I can share is that earlier iterations of this label took the name quite literally....
A rhinoceros in a red sweater on a wine label. That got my attention. The rhinoceros makes sense for a wine from South Africa. I assumed Tussock Jumper was a small national brand. It's much more than that and quite unique in its scope.
Pandiculation. There’s a word that will send you searching. Let’s face it. Few among us know its meaning. Yet there it is. Commanding attention on a wine label in big, bold type. Broken into four lines as if segmentation will...
Bicycle Thief has a sleek modern package that stands on its own, features a handle cut out on top and a spigot on the bottom. It also holds the equivalent of two bottles of wine. But an innovative package alone isn't enough to sell a product in a competitive market like wine.
