Bulgaria. Not known to be one of the great wine-producing countries of the world. So what would it take to get someone to try a wine from Bulgaria? How about a drop-dead gorgeous label? Worked for me, of course. The Soli...
Hola! Mediterráneo Brut is an impressive example of how thoughtful design elevates brand identity. From the tactile collar-style label to the embossed bottle referencing Barcelona’s streets, it shows how creative detail and craftsmanship can transform packaging into an experience worth recognizing.
Unscripted Wines embody the thrill of creative risk. Their label design rejects convention with wild, hand-drawn typography and a modern single-wrap format that feels both rebellious and sophisticated.
This label for Ladies who Shoot their Lunch Shiraz isn’t new. It’s just an all-time favourite I haven’t seen around for a few years. This is a bold concept. One that represents a way of life some might object to,...
Whenever I hear someone in a wine aisle exclaim, “I love this label!”, I feel compelled to pause and investigate. For me, that moment of spontaneous connection is fascinating. Regardless of my own professional opinion, it signals that a piece...
The Donnafugata Sedàra label is striking and expressive. It conjures a story waiting to be told—not just any story, but one rooted in literature and immortalized in film. Fortunately, this new version of the Sedàra label is thoughtfully explained on...
The creativity and ingenuity of designers in crafting stunning wine packaging continue to evolve, setting new benchmarks for innovation. Some of this year’s top designs pushed beyond expectations, literally, turning perspectives on their head. The “total package” trend continues with...
Rarely a day goes by that I don’t read about the challenges facing the wine industry. The narrative is consistent: younger consumers are turning away from wine in favour of craft beer and ready-to-drink cocktails. Compared to these competitors, wine...
What is this wine? Where is it from? Who makes it? Does it really matter in this case? This winemaker had the confidence in this concept and design to bury all of that information.
You come across this solid warm red wine label with a pair of owls staring at you, their eyes popping in wonderment as if you’re the oddity in this encounter. Then you notice the name of the wine—gufo. Sounds pretty...
