Undulating waves of bright colour fronted by a riverbank of gold foil trees makes the first impression. The branding—though conspicuously large in point size—registers on a second glance in a “What is this?” moment. The image has achieved it’s objective.
What is this wine? Where is it from? Who makes it? Does it really matter in this case? This winemaker had the confidence in this concept and design to bury all of that information.
