Popcorn Chardonnay is a clever creation. The minimal design works in some ways and could be improved in others. POPCORN set in a bold sans serif typeface is strong and clear. It pops against the stark white label that's tapered to mimic a traditional popcorn carton. The scalloped shape of the label top suggests popcorn but the structured alignment is such an oversimplification it loses the connection.
The Sidewood Chardonnay label is very well-designed. From the simplicity of the tree drawing to the scale and execution of the typography, the elements are balanced and cohesive.
