The Sidewood Chardonnay label is very well-designed. From the simplicity of the tree drawing to the scale and execution of the typography, the elements are balanced and cohesive.
The tree brings character to an otherwise minimal aesthetic. While many would understandably assume this is a grapevine, a closer look reveals a single small red apple hanging from a branch. The apple is larger and more obvious in a seal graphic that indicates the wine is hand crafted and from a cool climate region. The relationship between Sidewood and apples isn’t easy to discover other than that the company also produces apple cider. I rather expected there would be a monumental apple tree that dominated some vista at their estate.
The apple seal disrupts the otherwise perfectly symmetrical label design. Then there’s the garish gold medal malaise at the top. I get it. Many consumers will equate quality substantiation with the shiny golden rings. Most don’t realize a gold medal is awarded to multiple wines in each competition category. It is not like the Olympics. The 96 point score from James Halliday exceeds the average of most critics by about six points but sure, use that to your advantage. Consumers with similar palates to Halliday may appreciate this wine at the same level. Taste is subjective.
As the bottle spins, I can’t help wonder what happened to the excellence in design presented on the front face. The back label is a travesty of typography by comparison. Was this relegated to a junior? The tiny type stretched across the label is a challenging read. I like the map as an indicator of the winery location but only under excellent light and extreme magnification can you make out the minuscule red apple that pinpoints the source.
Despite a few minor missteps, the Sidewood label elevates the experience of consuming this wine. The design style is sophisticated in its minimalism. That probably counts for an extra two points in assessment. It’s a matter of expectation. A tasteful label enhances the taste in the glass.
Back to the gold ring circus. I’d really like to know. Do stickers with scores and awards influence your purchasing decisions? Let me know in the comments below.
