What is this wine? Where is it from? Who makes it? Does it really matter in this case? This winemaker had the confidence in this concept and design to bury all of that information.
Bicycle Thief has a sleek modern package that stands on its own, features a handle cut out on top and a spigot on the bottom. It also holds the equivalent of two bottles of wine. But an innovative package alone isn't enough to sell a product in a competitive market like wine.
