This is the inaugural list of Wine Label Reviews Best Wine Labels. The criteria used to evaluate the winners go beyond aesthetics. They include concept, story, engagement and attention to all elements of the package. And of course, what makes them compelling from a design perspective—images, colour, type, printing processes, and materials.
“Saving the world from the tyranny of Chardonnay.” The challenge is defined. The gauntlet has been thrown down. What a great approach for creating a brand.
In package design, different is good. Different gets you noticed. Different just might lead to a purchase. The label for Arché Fiano is different in many ways. Good ways.
