The creativity and ingenuity of designers in crafting stunning wine packaging continue to evolve, setting new benchmarks for innovation. Some of this year’s top designs pushed beyond expectations, literally, turning perspectives on their head. The “total package” trend continues with excellent showings of design involving the entire bottle.
If there is one thing to learn about designing wine packaging, it is that there are so many choices for consumers that the objective should be to appeal to the passionate few rather than the entire market. Connection is key.
The top five package designs that received the highest scores overall, along with standout winners in specific categories, are honoured here. The evaluation criteria looks beyond aesthetics to include storytelling, engagement, and craftsmanship. Every detail—from imagery, colour schemes, and typography to printing techniques—played a role in shaping a compelling visual and tactile experience.
Each of the wine labels listed below has been thoroughly reviewed, with links to the original posts for an in-depth look at their design journey.
Gufo Primitivo
Those owls. Those eyes. That colour. A combination of visual clout that grabs your attention and reels you in. Add a name that sounds a bit goofy and it’s hard not to smile at this one. See post
Le Botaniste GSM
Pretty and pretty unexpected at the same time. The flowers and butterflies are beautiful on their own but having the colourful bouquet emanate from the monotone half portrait is strange and yet consistent with the brand story. See post
Paul Mas Le Rosé
Rosé wine in a clear glass bottle is a canvas waiting to be painted. Paul Mas delivers a work of art, taking full advantage of the blushing hues by covering the bottle in a field of flowers. See post
Zacharias Assyrtiko
A patchwork of vineyards, mountains in the background and the sun above all. It’s redundant in wine label design. It’s been done. It’s derivative. Unless you create a unique interpretation and execute it in an inspired design. See post
Villain & Vixen Shiraz
Villian or Vixen? Any way you look at it, this label is a head turner. It disrupts your vertical vision from the shelf and begs your attention. You pick it up. Rotate the bottle this way and that until the two-faced illustration delivers the “aha!” moment. This is a must-see post.
Paul Mas Le Rosé
The best rosé wine label is much more than a label design. It’s a complete package and a beautifully illustrated keeper bottle that inspires reuse. See post
Zacharias Assyrtiko
Truly a designers design. An alternative take on a common theme with great visual harmony and thoughtful decision-making. See post
Villain & Vixen Shiraz
The brilliance of this label transcends the colour of the wine. But the concept expresses the balance between power and elegance in crafting superb red wine. See post
These are the best wine labels and package designs reviewed in 2024. I hope you explored the links for a deeper dive into the analysis behind their inclusion. There are many other superb examples on the site. Have a look. Follow on Instagram and bookmark the site for more reviews this year.
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