There are many celebrity wines. Some audaciously emblazoned with a famous name. Others are more subtle. A hidden meaning in a brand name appeals to knowing fans. Post Malone’s Maison No. 9 Rosé is a recent example. Less prominent are successful entries from rock bands. This one couldn’t miss.
It’s hard to explain the appeal of The Tragically Hip to anyone beyond Canada’s borders. This band has not only woven the fabric of Canadian storytelling, they have become part of that fabric. Sadly, lead singer Gord Downie, the voice behind the stories, died of cancer in 2017. The music lives on.
The label for The Tragically Hip Fully Completely Reserve Red takes its name and artwork from the band’s 1992 album that features some of their most iconic songs. At a glance, fans would recognize and be drawn to it. A find to be shared with their Hip-loving friends. Even at a premium price.
The wine is decent enough. It’s a Bordeaux-style blend with good body and structure. Notable on the back label is the winemaker, Stoney Ridge Estate. They’re a solid producer. I’m just surprised and disappointed that this appears to be a fully, completely for profit effort. Gord Downie was a staunch supporter of indigenous causes and spent his final days advocating for and educating the public about their issues.
Am I wrong in my expectations? What do you think?
