Daryl Woods is the Creative Director at Pitchcork Wine and Spirits Marketing. In addition to labels he creates new brands, advertising and promotional material for producers large and small from around the world.
This wine label is sure to grab your attention. The head of a screaming woman with a bird's nest mess of hair. A raven perched atop holding a bunch of grapes. Product name awkwardly hyphenated. What’s going on here?
Brotherhood Winery in New York State claims to be the oldest American winery having been established in 1839. Although the history piqued my curiosity, it was another element of this label that really grabbed my attention
Nerd? Hipster? These are just two in a wild series of wines from Ferro13. Among the others are Hacker, Hashtag and Boss. Clearly, this is novelty marketing. It's trendy, irreverent, and playful. Two things surprised me about these wines. First,
There are few things on this planet as beautiful as colourful, tropical butterflies. The bountiful collection on the label of Mariposa Allegre Carmenere is true to the translation of its name—joyful butterfly. One could easily imagine them fluttering about amongst the vines in Chile. That would typically be enough to launch a label. The story here though is much deeper and it is told on the back label.
