Daryl Woods is the Creative Director at Pitchcork Wine and Spirits Marketing. In addition to labels he creates new brands, advertising and promotional material for producers large and small from around the world.
Scrolling through my Instagram feed I came across this stunning image of a bottle of rosé, blushing pale pink and adorned with an elegant Art Deco design in fine white detail. A dazzling Deco typeface presented its name like a movie title on a 1920s theatre marquis. The lighting and reflections in the photo increased the drama. I had to have this wine and share the beauty of the bottle in this space.
This wine label is sure to grab your attention. The head of a screaming woman with a bird's nest mess of hair. A raven perched atop holding a bunch of grapes. Product name awkwardly hyphenated. What’s going on here?
Brotherhood Winery in New York State claims to be the oldest American winery having been established in 1839. Although the history piqued my curiosity, it was another element of this label that really grabbed my attention