Daryl Woods is the Creative Director at Pitchcork Wine and Spirits Marketing. In addition to labels he creates new brands, advertising and promotional material for producers large and small from around the world.
So many things appealed to me about this package design. The bold label is obvious but there are other more subtle aspects of the design and strategy I found to be compelling. The bottle for one thing. Even for Riesling, it seems exceptionally tall and slender. This perception is accentuated by the scale and low placement of the label. Then there's the seal. A wax capsule, cut at a sharp angle. Great attention to detail.
Figures in silhouette make recall especially easy. The simplicity of shape allows the brain to process the image quickly. Such is the case with Circum Montepulciano d’Abruzzo.
20,000 Leguas likely refers to the 1950s science fiction classic 20,000 Leagues Under the Sea. A submarine is central to the narrative and the primary element of this wine label. The story and why it was chosen as an inspiration receive no further explanation. The choice appears to be completely random. But if you’re a fan of the movie or submarines in general, this wine might appeal to you. Unless you’re confused about the wine.
The first time I saw Smiley Rosé I banished the thought of ever buying it. Shelves are filled with rosé wines from around the world. Some with extraordinarily elegant packaging. Yet there, in the middle of them all, was this bottle with a bubblegum pink smiley face
West + Wilder is a brand sold exclusively in cans. The product is available in boxes of three. The design of the cans is simple and elegant featuring detailed plant illustrations on the face. The artwork wraps completely around the can allowing lots of space to detail the brand inspiration—West coast states including California, Oregon, and Washington—and to highlight their contribution in support of preserving wild public spaces.
