Nerd? Hipster? These are just two in a wild series of wines from Ferro13. Among the others are Hacker, Hashtag and Boss. Clearly, this is novelty marketing. It's trendy, irreverent, and playful. Two things surprised me about these wines. First,
In package design, different is good. Different gets you noticed. Different just might lead to a purchase. The label for Arché Fiano is different in many ways. Good ways.
