The image on the label is clearly provocative. The back of a woman with radiant red hair and a low-cut dress that exposes enough flesh to brand her with the entire name of the product, varietal, geographical origin, and denomination. Presumably as a tattoo. Additional tattoos on her neck and arms include a rose, tiger, lightning bolt, stars, cherries, and flames. Pretty standard tattoo imagery. I almost missed the bird and skull created with a gloss effect on the matte black capsule. I should also add that the hair and tattoos are highly glossy.
Everything about the Secreto de Viu Manent Carmenère label is so damn playful, I couldn't resist it. The bizarre illustration by Chilean artist Catalina Abbott made me smile. Then there's the type. Quite the funky collection of faces. There's a fun and casual vibe to it all that's highly engaging.
