20,000 Leguas likely refers to the 1950s science fiction classic 20,000 Leagues Under the Sea. A submarine is central to the narrative and the primary element of this wine label. The story and why it was chosen as an inspiration receive no further explanation. The choice appears to be completely random. But if you’re a fan of the movie or submarines in general, this wine might appeal to you. Unless you’re confused about the wine.
This wine label is sure to grab your attention. The head of a screaming woman with a bird's nest mess of hair. A raven perched atop holding a bunch of grapes. Product name awkwardly hyphenated. What’s going on here?
The cast of La Tribuna are a curious lot. Their appearance borrows from many cultures but doesn't appear to be specific to one. Where did they come from? Who created them?
A label can elevate all perceptions of a bottle of wine. Packaging can influence both the value equation and product experience. Luxury brands understand this well.