A rhinoceros in a red sweater on a wine label. That got my attention. The rhinoceros makes sense for a wine from South Africa. I assumed Tussock Jumper was a small national brand. It's much more than that and quite unique in its scope.
So many things appealed to me about this package design. The bold label is obvious but there are other more subtle aspects of the design and strategy I found to be compelling. The bottle for one thing. Even for Riesling, it seems exceptionally tall and slender. This perception is accentuated by the scale and low placement of the label. Then there's the seal. A wax capsule, cut at a sharp angle. Great attention to detail.
