This label is gorgeous! A bright, colourful landscape with “The vivid interplay of light across the sky...”. It perfectly expresses the name Wildlight and the freshness of Pinot Grigio.
Sterling Vineyards has made an interesting foray into the alternative packaging category. While aluminum cans are a popular option, an aluminum bottle is pretty unique. This container should appeal for several reasons. As with cans, aluminum chills quickly, is lightweight, portable, and highly recyclable.
“Saving the world from the tyranny of Chardonnay.” The challenge is defined. The gauntlet has been thrown down. What a great approach for creating a brand.
In package design, different is good. Different gets you noticed. Different just might lead to a purchase. The label for Arché Fiano is different in many ways. Good ways.
