Wine label design in 2025 was driven by the strength of imagery. This year’s standout packages showed how visuals—from stark minimalism to richly detailed illustration—can command attention within largely traditional label formats. Most honourees relied on confident image-making, restraint, and...
There are numerous ways to attract attention with wine packaging. Many are demonstrated by examples on this site. But few products include multiple ways to earn attention. Tagaro Mancinello Nero Di Troia is one that does. It’s hard not to...
Distraction. Visual interruption. That flash in the corner of your eye that makes you turn back to the source of the disruption. What was it that grabbed your attention? Answer? A successful marketer. Catching your attention as you scan hundreds...
It’s not unusual to see a plethora of Christmas and winter-related wine and spirit-themed products during the traditional holiday season. What is becoming more common is the arrival of products designed specifically to celebrate the Lunar New Year. Each year...
When I first noticed this Fowles Are You Game wine in December, I thought it was a holiday season wine. At a glance, it looked like a reindeer with decorated antlers. That impression works, but it isn’t correct. The animal...
Design creates a wine label in a single dimension. Finishing brings it to life. There are many ways to make product packaging stand out. Shine does it. Texture does it. Combining the two can be exceptionally effective. Even when the...
There are many outstanding wine labels in the marketplace. Designs that catch the eye and subtly (or not so subtly) influence purchasing decisions. Great labels always get my attention, but few stop me dead in my tracks like Coral Duero’s...
When purchasing wine, consumers are confronted with an overwhelming number of choices. It’s hard for any producer to compete for attention on increasingly crowded shelves. And yet, the pages of this website are filled with examples of those who manage...
Like ripples in a pond the Velenosi Pecorino wine label captures movement and serenity at a single glance. Waves of colour and metallic shimmer seem to undulate around the bottle like sunlight refracted through water. Look closer, and you’ll find...
Bulgaria. Not known to be one of the great wine-producing countries of the world. So what would it take to get someone to try a wine from Bulgaria? How about a drop-dead gorgeous label? Worked for me, of course. The Soli...
