In package design, different is good. Different gets you noticed. Different just might lead to a purchase. The label for Arché Fiano is different in many ways. Good ways.
The Phoenix rising from the flames. It’s a powerful image and one many people identify with. If you’ve encountered a major setback in your life and struggled to re-emerge, you’ll understand its significance. You’ll also be drawn to this wine....
There are many celebrity wines. Some audaciously emblazoned with a famous name. Others are more subtle. A hidden meaning in a brand name appeals to knowing fans. Post Malone’s Maison No. 9 Rosé is a recent example. Less prominent are...
At first glance, Omrah Crossing invites attention. The dot pattern is interesting and one wonders if it’s random or holds some significance. Unfortunately, it’s a question that only those behind the design can answer. I’ll come back to that. A...
I’m most fond of Rosé packaging that allows the colour of the wine to shine through. It’s done brilliantly here with a third of the front panel being transparent
Lost Poet is a brilliant piece of branding. Born of the whim of a poet, it is sure to connect with people who appreciate and contribute to this literary craft. Lost Poet entices from the label like the title on a book cover. Pick me up. Take me home. Enjoy bold thoughts in quiet moments.
There are several notable aspects of this wine label. Let’s start at the top. The name RETO is set in a classic banknote typeface. For whatever reason, this typeface is extremely popular in wine and spirits packaging. I’ve used it...
Hello!!! The package design for Hola! Brut Cava might be, on analysis, the most perfect I have ever seen. The designers clearly researched and developed a deep understanding of the product, its origins and the brand story the producer sought...
Fans of the Kate Spade fashion brand will love the Paco & Lola label. The bold black and white polka dot pattern is spot on. Even amongst the plethora of creative package designs from Spanish rivals, this one stands out. ...
As soon as I saw this label in an Instagram post from Leaning Post Winery I had to get a bottle. Damn! This label is so punk rock! That rooster! The red type blocks! Cue Sid and Johnny. Leaning Post...
