I chose Phantom Chardonnay to review based exclusively on its package design. I wouldn’t say it’s outstanding but it is interesting and unique. The gnarly old vines knocked out of the misty cloud of gold ink on the dark green...
It may seem counterintuitive to make it difficult to read your brand name on your packaging but it can be a smart tactic. Breaking the name Underwood in unnatural places draws attention and forces the reader to pause and think...
Package design is about more than the visual communication of graphic design. Sometimes the container itself speaks volumes. Wine is a market dominated by standard vessels. A unique bottle stands out.
The image on the label is clearly provocative. The back of a woman with radiant red hair and a low-cut dress that exposes enough flesh to brand her with the entire name of the product, varietal, geographical origin, and denomination. Presumably as a tattoo. Additional tattoos on her neck and arms include a rose, tiger, lightning bolt, stars, cherries, and flames. Pretty standard tattoo imagery. I almost missed the bird and skull created with a gloss effect on the matte black capsule. I should also add that the hair and tattoos are highly glossy.
Woodbridge is a value-priced product line created by wine magnate Robert Mondavi. It is a high-volume seller and very popular. When a major brand like this updates its packaging, it’s worth taking a look. The old Woodbridge packaging was very...
James Harden is a 10-time NBA all-star and one of the most colourful players in the game. Known as much for his bushy beard and eclectic fashion sense as his on-court prowess. He has the ability to dominate a game...
It is arguably the most brilliant bottle design in wine packaging. Others may be more ornate and possibly prettier, but the rose cut into the glass at the bottom of the Gérard Bertrand Côte des Roses Rosé is genius. Even...
Odd duck? Silly goose? An image consistent with the aspirations of Bodega Kaiken in creating the Indómito line. A Kaiken is indeed a goose. A Patagonian goose to be exact. The bird soars over the Andes between Argentina and Chile....
Trends in graphic design are interesting to spot. They are often a throwback to design styles of a previous era. Art Deco, a term used to describe the decorative arts of the early 20th century, saw a resurgence in the...
