The branding of this wine defies description. It also defies visibility. Look closely and you might notice a glossy circle with a stylish letter G knocked out. That’s the only clue you get to this wine’s identity on the front...
Everything about the Secreto de Viu Manent Carmenère label is so damn playful, I couldn't resist it. The bizarre illustration by Chilean artist Catalina Abbott made me smile. Then there's the type. Quite the funky collection of faces. There's a fun and casual vibe to it all that's highly engaging.
There are two approaches to branding celebrity wine. One is for the celebrity to be the brand. Their name, and occasionally their face, prominently displayed on the label. Popular examples would be 19 Crimes Snoop Dogg and Martha Stewart wines....
One look at the Schild Estate GSM label and you know there’s a story behind the image. Three hands on a pitchfork. What does it mean? It turns out there are two completely different references. One relates to the winemakers...
Most of the reviews on this site are about wine labels. Hence the name. Occasionally, the story is about more than the artwork on a paper label. It’s about the whole package. The term package design extends to all elements...
Skull designs are popular. They are used on an incredible number of products including wine. Popularity peaks at Halloween and the Day of the Dead. The latter inspires ornate and detailed designs, often in brilliant colours. Colour may not be...
Matias Riccitelli's choices of artwork to adorn his wines are varied and often unusual. Even the arrangement and prominence of information defy norms of hierarchy. A good example is the name of this Malbec. It is called...
What does it take to get a consumer to pluck a bottle of wine from the shelf? Outstanding packaging helps. Using great artwork is one approach to that. Piquing curiosity is another. Imagine combining those strategies and multiplying the impact...
House of the Dragon is the recently released prequel to HBO’s blockbuster series, Game of Thrones. Like the original series, House of the Dragon has released branded wines for the legion of fans. The flight of three includes a Cabernet...
Clorofillae Malvasia orange wine takes a very unique approach to wine packaging. The glass bottle is standard. It's the label application that's different. Can we call this a label? Perhaps it could best be described as a neck hanger (very common in beverage promotion) extended to become a wraparound apron. It works. It's just strange to encounter.
