House of the Dragon is the recently released prequel to HBO’s blockbuster series, Game of Thrones. Like the original series, House of the Dragon has released branded wines for the legion of fans. The flight of three includes a Cabernet...
Clorofillae Malvasia orange wine takes a very unique approach to wine packaging. The glass bottle is standard. It's the label application that's different. Can we call this a label? Perhaps it could best be described as a neck hanger (very common in beverage promotion) extended to become a wraparound apron. It works. It's just strange to encounter.
So many things appealed to me about this package design. The bold label is obvious but there are other more subtle aspects of the design and strategy I found to be compelling. The bottle for one thing. Even for Riesling, it seems exceptionally tall and slender. This perception is accentuated by the scale and low placement of the label. Then there's the seal. A wax capsule, cut at a sharp angle. Great attention to detail.
Certain symbolic images are in broad use in wine label design. The grapevine is one of the most popular. It is the deeply rooted (pun intended) foundation of viticulture. Vines have history and stories. They reflect their environment. It is...
Figures in silhouette make recall especially easy. The simplicity of shape allows the brain to process the image quickly. Such is the case with Circum Montepulciano d’Abruzzo.
20,000 Leguas likely refers to the 1950s science fiction classic 20,000 Leagues Under the Sea. A submarine is central to the narrative and the primary element of this wine label. The story and why it was chosen as an inspiration receive no further explanation. The choice appears to be completely random. But if you’re a fan of the movie or submarines in general, this wine might appeal to you. Unless you’re confused about the wine.
Three elements combine to define the expectations and value of wine. Expectations are set by packaging and price point. Packaging communicates. Value wines tend to look like value wines. The same can often be said for premium wines. Not always...
The first time I saw Smiley Rosé I banished the thought of ever buying it. Shelves are filled with rosé wines from around the world. Some with extraordinarily elegant packaging. Yet there, in the middle of them all, was this bottle with a bubblegum pink smiley face
Distinctive, pretty, on-trend, and with a well-crafted message. That’s Colab and Bloom. This is a brand and label with potentially broad appeal. When you ask many marketers to define their target customer, the answer is often “Everyone.” That lack of...
Orange wine is an odd bird. I don’t know if that inspired the label for The Roost orange wine but it certainly seems appropriate. It is hard for consumers to understand exactly what orange wine is. Many assume it is...
