91%

Neptune Riesling

Daryl Woods
CanadaWhite Wine
0
So many things appealed to me about this package design. The bold label is obvious but there are other more subtle aspects of the design and strategy I found to be compelling. The bottle for one thing. Even for Riesling, it seems exceptionally tall and slender. This perception is accentuated by the scale and low placement of the label. Then there's the seal. A wax capsule, cut at a sharp angle. Great attention to detail.
92%

Scarlet Vine Cabernet Sauvignon

Daryl Woods
ChileRed Wine
0
Certain symbolic images are in broad use in wine label design. The grapevine is one of the most popular. It is the deeply rooted (pun intended) foundation of viticulture. Vines have history and stories. They reflect their environment. It is...
87%

20,000 Leguas Amber Wine

Daryl Woods
Orange WineSpain
0
20,000 Leguas likely refers to the 1950s science fiction classic 20,000 Leagues Under the Sea. A submarine is central to the narrative and the primary element of this wine label. The story and why it was chosen as an inspiration receive no further explanation. The choice appears to be completely random. But if you’re a fan of the movie or submarines in general, this wine might appeal to you. Unless you’re confused about the wine.
88%

Aliança Bairrada

Daryl Woods
PortugalRed Wine
2
Three elements combine to define the expectations and value of wine. Expectations are set by packaging and price point. Packaging communicates. Value wines tend to look like value wines. The same can often be said for premium wines. Not always...
87%

Smiley Rosé

Daryl Woods
FranceRosé Wine
0
The first time I saw Smiley Rosé I banished the thought of ever buying it. Shelves are filled with rosé wines from around the world. Some with extraordinarily elegant packaging. Yet there, in the middle of them all, was this bottle with a bubblegum pink smiley face
91%

Colab and Bloom Shiraz

Daryl Woods
AustraliaRed Wine
0
Distinctive, pretty, on-trend, and with a well-crafted message. That’s Colab and Bloom. This is a brand and label with potentially broad appeal. When you ask many marketers to define their target customer, the answer is often “Everyone.” That lack of...
89%

The Roost Orange Wine

Daryl Woods
CanadaOrange Wine
0
Orange wine is an odd bird. I don’t know if that inspired the label for The Roost orange wine but it certainly seems appropriate. It is hard for consumers to understand exactly what orange wine is. Many assume it is...
91%

West + Wilder Rosé.

Daryl Woods
Rosé WineUSA
0
West + Wilder is a brand sold exclusively in cans. The product is available in boxes of three. The design of the cans is simple and elegant featuring detailed plant illustrations on the face. The artwork wraps completely around the can allowing lots of space to detail the brand inspiration—West coast states including California, Oregon, and Washington—and to highlight their contribution in support of preserving wild public spaces.
94%

One Stone Cabernet Sauvignon

Daryl Woods
Red WineUSA
0
At first glance, the One Stone Cabernet Sauvignon label is quite lovely. A closer look and deeper dive into the brand reveals so much more. The name One Stone references a quote on the back label. “The woman who moves...