20,000 Leguas likely refers to the 1950s science fiction classic 20,000 Leagues Under the Sea. A submarine is central to the narrative and the primary element of this wine label. The story and why it was chosen as an inspiration receive no further explanation. The choice appears to be completely random. But if you’re a fan of the movie or submarines in general, this wine might appeal to you. Unless you’re confused about the wine.
Three elements combine to define the expectations and value of wine. Expectations are set by packaging and price point. Packaging communicates. Value wines tend to look like value wines. The same can often be said for premium wines. Not always...
The first time I saw Smiley Rosé I banished the thought of ever buying it. Shelves are filled with rosé wines from around the world. Some with extraordinarily elegant packaging. Yet there, in the middle of them all, was this bottle with a bubblegum pink smiley face
Distinctive, pretty, on-trend, and with a well-crafted message. That’s Colab and Bloom. This is a brand and label with potentially broad appeal. When you ask many marketers to define their target customer, the answer is often “Everyone.” That lack of...
Orange wine is an odd bird. I don’t know if that inspired the label for The Roost orange wine but it certainly seems appropriate. It is hard for consumers to understand exactly what orange wine is. Many assume it is...
West + Wilder is a brand sold exclusively in cans. The product is available in boxes of three. The design of the cans is simple and elegant featuring detailed plant illustrations on the face. The artwork wraps completely around the can allowing lots of space to detail the brand inspiration—West coast states including California, Oregon, and Washington—and to highlight their contribution in support of preserving wild public spaces.
At first glance, the One Stone Cabernet Sauvignon label is quite lovely. A closer look and deeper dive into the brand reveals so much more. The name One Stone references a quote on the back label. “The woman who moves...
Popcorn Chardonnay is a clever creation. The minimal design works in some ways and could be improved in others. POPCORN set in a bold sans serif typeface is strong and clear. It pops against the stark white label that's tapered to mimic a traditional popcorn carton. The scalloped shape of the label top suggests popcorn but the structured alignment is such an oversimplification it loses the connection.
Emiliana introduced special packaging for their Adobe Rosé. The entire bottle is encased in a beautiful, full-colour paper wrap. The flowers, fruit, birds, and butterflies on a soft pink background are very pretty. But there’s more to this wrapping than aesthetics.