Weird and wonderful. For those that find the pairing of those words as enticing as Sauvignon Blanc and asparagus, this wine is for you. The LeftField brand is the result of another great pairing—Te Awa Winery and prolific illustrator, Steven...
Glass has come under attack in the wine world. In particular, heavy glass bottles that were for many years considered an indication of quality wine. It is a myth that is being called out and dismissed. The problem with heavy...
19 Crimes is one of the brands to take advantage of the Living Wine Labels augmented reality app developed by Treasury Estates. Initially, their labels focused on infamous characters guilty of one or more of 19 specific crimes. Punishment for...
The corkscrew is such a ubiquitous symbol in the wine world that it has become a cliche in wine marketing. It is overused and rarely well implemented. Often by designers with limited industry knowledge or experience who reach for the...
Branding and packaging updates are always interesting. Especially when the change is significant. While the primary branding for L. A. Cetto maintains visual continuity with its predecessor, the new labels are a complete departure. Let’s start with the primary branding....
The Marieta Albariño wine label features a quaint piece of artwork bound to make connections. Using art on wine labels is a popular approach for good reason. It attracts attention. Art may be subjective but well-matched to the wine it...
The magnificent passion fruit flower illustration on the Tarima Monastrell label is as dramatic an image as you might ever see in wine packaging. The brilliant colour isolated on a black field is powerful and commands attention. Even with an...
“Simplicity is the ultimate sophistication.” Leonardo da Vinci The less is more approach to minimalism in design can be exquisitely elegant and sophisticated. Achieving that level of success is challenging and requires great skill. Every decision in the design process...
Is this a label or a vintage wine ad? It shouts like an ad. Skin Contact White! Orange Wine!Estate Grown! White Grapes! Pomelado sure has a lot to explain. Granted, orange wine is a relatively unknown category. There’s a lot...
Scrolling through my Instagram feed I came across this stunning image of a bottle of rosé, blushing pale pink and adorned with an elegant Art Deco design in fine white detail. A dazzling Deco typeface presented its name like a movie title on a 1920s theatre marquis. The lighting and reflections in the photo increased the drama. I had to have this wine and share the beauty of the bottle in this space.
