Nerd? Hipster? These are just two in a wild series of wines from Ferro13. Among the others are Hacker, Hashtag and Boss. Clearly, this is novelty marketing. It's trendy, irreverent, and playful. Two things surprised me about these wines. First,
There are few things on this planet as beautiful as colourful, tropical butterflies. The bountiful collection on the label of Mariposa Allegre Carmenere is true to the translation of its name—joyful butterfly. One could easily imagine them fluttering about amongst the vines in Chile. That would typically be enough to launch a label. The story here though is much deeper and it is told on the back label.
In creating wine labels there is a lot of experimentation that happens in the design process. There are many different ways to express any concept. Designs are revised many times before heading to the printers. In the case of Waterdog wine, it seems to be a continuous journey.
The cast of La Tribuna are a curious lot. Their appearance borrows from many cultures but doesn't appear to be specific to one. Where did they come from? Who created them?
A label can elevate all perceptions of a bottle of wine. Packaging can influence both the value equation and product experience. Luxury brands understand this well.
Many brands tweak their packaging over time. Often imperceptibly to consumers. Changing a label this significantly is a bold move. It had the one with factor. The one with the red beard guy.
The Humante label presents as bold an image as I've ever seen on a wine label. This weathered face, sporting a full, long red beard, and deeply set piercing blue eyes stares into your soul. He is like “the most interesting man in the world” illustrated in graphic novel style. Who is he?
Strong, creative typography is rarely used in wine label design. That’s unfortunate because it can be very powerful if done well.
Drama Dark Blend branding is daringly risky and depends entirely on type.
