Daryl Woods is the Creative Director at Pitchcork Wine and Spirits Marketing. In addition to labels he creates new brands, advertising and promotional material for producers large and small from around the world.
Zonte’s Footstep has created a fascinating series of labels across their line. The Scarlet Ladybird Rosé is a bold example. Not only bold in scale but also risky.
If “Less is more.” defines your style you’ll gush over the elegant simplicity of the Quadrus wine label. It exudes sophistication in its understatement.
In package design, different is good. Different gets you noticed. Different just might lead to a purchase. The label for Arché Fiano is different in many ways. Good ways.
I’m most fond of Rosé packaging that allows the colour of the wine to shine through. It’s done brilliantly here with a third of the front panel being transparent
Lost Poet is a brilliant piece of branding. Born of the whim of a poet, it is sure to connect with people who appreciate and contribute to this literary craft. Lost Poet entices from the label like the title on a book cover. Pick me up. Take me home. Enjoy bold thoughts in quiet moments.
