Daryl Woods is the Creative Director at Pitchcork Wine and Spirits Marketing. In addition to labels he creates new brands, advertising and promotional material for producers large and small from around the world.
Matias Riccitelli's choices of artwork to adorn his wines are varied and often unusual. Even the arrangement and prominence of information defy norms of hierarchy. A good example is the name of this Malbec. It is called...
Clorofillae Malvasia orange wine takes a very unique approach to wine packaging. The glass bottle is standard. It's the label application that's different. Can we call this a label? Perhaps it could best be described as a neck hanger (very common in beverage promotion) extended to become a wraparound apron. It works. It's just strange to encounter.
So many things appealed to me about this package design. The bold label is obvious but there are other more subtle aspects of the design and strategy I found to be compelling. The bottle for one thing. Even for Riesling, it seems exceptionally tall and slender. This perception is accentuated by the scale and low placement of the label. Then there's the seal. A wax capsule, cut at a sharp angle. Great attention to detail.
