The image on the label is clearly provocative. The back of a woman with radiant red hair and a low-cut dress that exposes enough flesh to brand her with the entire name of the product, varietal, geographical origin, and denomination. Presumably as a tattoo. Additional tattoos on her neck and arms include a rose, tiger, lightning bolt, stars, cherries, and flames. Pretty standard tattoo imagery. I almost missed the bird and skull created with a gloss effect on the matte black capsule. I should also add that the hair and tattoos are highly glossy.
Clorofillae Malvasia orange wine takes a very unique approach to wine packaging. The glass bottle is standard. It's the label application that's different. Can we call this a label? Perhaps it could best be described as a neck hanger (very common in beverage promotion) extended to become a wraparound apron. It works. It's just strange to encounter.
Figures in silhouette make recall especially easy. The simplicity of shape allows the brain to process the image quickly. Such is the case with Circum Montepulciano d’Abruzzo.
Nerd? Hipster? These are just two in a wild series of wines from Ferro13. Among the others are Hacker, Hashtag and Boss. Clearly, this is novelty marketing. It's trendy, irreverent, and playful. Two things surprised me about these wines. First,
In package design, different is good. Different gets you noticed. Different just might lead to a purchase. The label for Arché Fiano is different in many ways. Good ways.
