Many brands tweak their packaging over time. Often imperceptibly to consumers. Changing a label this significantly is a bold move. It had the one with factor. The one with the red beard guy.
The Humante label presents as bold an image as I've ever seen on a wine label. This weathered face, sporting a full, long red beard, and deeply set piercing blue eyes stares into your soul. He is like “the most interesting man in the world” illustrated in graphic novel style. Who is he?
Strong, creative typography is rarely used in wine label design. That’s unfortunate because it can be very powerful if done well.
Drama Dark Blend branding is daringly risky and depends entirely on type.
Creating a wine label concept based on a theme is a solid approach. Such is the case with Demuerte Classic and it’s colourful Day of the Dead skull design.
I’m not sure if the artwork is supposed to be a vine or a tree. It doesn’t really matter. The colourful circles, be they grapes or other fruit are expressively playful. They are like balloons on a string buoyed by the breeze.
