Many brands tweak their packaging over time. Often imperceptibly to consumers. Changing a label this significantly is a bold move. It had the one with factor. The one with the red beard guy.
The Humante label presents as bold an image as I've ever seen on a wine label. This weathered face, sporting a full, long red beard, and deeply set piercing blue eyes stares into your soul. He is like “the most interesting man in the world” illustrated in graphic novel style. Who is he?
Sterling Vineyards has made an interesting foray into the alternative packaging category. While aluminum cans are a popular option, an aluminum bottle is pretty unique. This container should appeal for several reasons. As with cans, aluminum chills quickly, is lightweight, portable, and highly recyclable.
Strong, creative typography is rarely used in wine label design. That’s unfortunate because it can be very powerful if done well.
Drama Dark Blend branding is daringly risky and depends entirely on type.
Another celebrity wine! This one is from Sarah Jessica Parker. It might be unfair to assume an actor shares their character’s passions but I hoped SJP would create the package design equivalent of Carrie Bradshaw's Manolo Blahnik shoes.
Wow, man! What's happening here! Is this label a trip or what?
The Cosmic Egg is more than just wine in a bottle. It's a whole concept from production to package.
This is the inaugural list of Wine Label Reviews Best Wine Labels. The criteria used to evaluate the winners go beyond aesthetics. They include concept, story, engagement and attention to all elements of the package. And of course, what makes them compelling from a design perspective—images, colour, type, printing processes, and materials.
The story behind the wine is powerful but not as immediately impactful as the label. This is an image you might expect to see on the cover of National Geographic.
