If you’re familiar with the Dan Brown movie, The Da Vinci Code, you might recall a scene that required solving a cryptex puzzle. The puzzle was a cylinder fashioned from brass with marble rings. Each is engraved with the entire...
There are two pieces of information about wine that people often turn to a back label to discover. One is the taste profile. Primarily, what fruit is expressed in the wine. The other is food matches. Producers often provide these...
The charming image of this dog on this Shiraz label is enough to make the sale on its own. Of course, you expect there to be a story about this fetching pooch. Likely the vineyard dog that hangs around enchanting...
If beauty is in the eye of the beholder, many beholders will be attracted to True Myth Cabernet Sauvignon. At first glance, you see a swarm of butterflies. All in warm colours ranging from sunny yellow through vivid red to...
I chose Phantom Chardonnay to review based exclusively on its package design. I wouldn’t say it’s outstanding but it is interesting and unique. The gnarly old vines knocked out of the misty cloud of gold ink on the dark green...
It may seem counterintuitive to make it difficult to read your brand name on your packaging but it can be a smart tactic. Breaking the name Underwood in unnatural places draws attention and forces the reader to pause and think...
Package design is about more than the visual communication of graphic design. Sometimes the container itself speaks volumes. Wine is a market dominated by standard vessels. A unique bottle stands out.
The image on the label is clearly provocative. The back of a woman with radiant red hair and a low-cut dress that exposes enough flesh to brand her with the entire name of the product, varietal, geographical origin, and denomination. Presumably as a tattoo. Additional tattoos on her neck and arms include a rose, tiger, lightning bolt, stars, cherries, and flames. Pretty standard tattoo imagery. I almost missed the bird and skull created with a gloss effect on the matte black capsule. I should also add that the hair and tattoos are highly glossy.
Woodbridge is a value-priced product line created by wine magnate Robert Mondavi. It is a high-volume seller and very popular. When a major brand like this updates its packaging, it’s worth taking a look. The old Woodbridge packaging was very...
James Harden is a 10-time NBA all-star and one of the most colourful players in the game. Known as much for his bushy beard and eclectic fashion sense as his on-court prowess. He has the ability to dominate a game...
