The corkscrew is such a ubiquitous symbol in the wine world that it has become a cliche in wine marketing. It is overused and rarely well implemented. Often by designers with limited industry knowledge or experience who reach for the...
Branding and packaging updates are always interesting. Especially when the change is significant. While the primary branding for L. A. Cetto maintains visual continuity with its predecessor, the new labels are a complete departure. Let’s start with the primary branding....
The Marieta Albariño wine label features a quaint piece of artwork bound to make connections. Using art on wine labels is a popular approach for good reason. It attracts attention. Art may be subjective but well-matched to the wine it...
The magnificent passion fruit flower illustration on the Tarima Monastrell label is as dramatic an image as you might ever see in wine packaging. The brilliant colour isolated on a black field is powerful and commands attention. Even with an...
“Simplicity is the ultimate sophistication.” Leonardo da Vinci The less is more approach to minimalism in design can be exquisitely elegant and sophisticated. Achieving that level of success is challenging and requires great skill. Every decision in the design process...
Is this a label or a vintage wine ad? It shouts like an ad. Skin Contact White! Orange Wine!Estate Grown! White Grapes! Pomelado sure has a lot to explain. Granted, orange wine is a relatively unknown category. There’s a lot...
Scrolling through my Instagram feed I came across this stunning image of a bottle of rosé, blushing pale pink and adorned with an elegant Art Deco design in fine white detail. A dazzling Deco typeface presented its name like a movie title on a 1920s theatre marquis. The lighting and reflections in the photo increased the drama. I had to have this wine and share the beauty of the bottle in this space.
Killibinbin is an Awabakal Aboriginal word meaning “To take one form and turn it into something greater. To shine. Something that mesmerizes with passionate purpose. The shining Killibinbin is hypnotic and alluring…thrilling.” It’s a good metaphor for wine and the...
It’s an expression every dog owner knows too well. It’s the one you see when you peer over the top of a book or your laptop. Your faithful companion, determined gaze fixed, waiting for you to address their immediate needs....
A few exceptional wine labels inspired the creation of this website. The Honoro Vera Monastrell label was one of them. It also influenced the decision to present labels with a full revolution of the bottle. As the Honoro Vera bottle...
